聚兴集团是一家集设计、生产、销售为一体的专业型服装加工、生产企业。自2003 年创建以来,一直致力于中、高档职业装、西装、衬衫、家居服、T 恤、休闲裤...

作者: rantiku 人气: - 评论: 0
问题 聚兴集团是一家集设计、生产、销售为一体的专业型服装加工、生产企业。自2003 年创建以来, 一直致力于中、高档职业装、西装、衬衫、家居服、T 恤、休闲裤、运动服等服装系列化产品的开发和生产。年生 产各种职业装、西装、衬衫200 余万件,家居服、T 恤休闲裤、运动服等80 余万(件),产品通过ISO9001:2000 质量体系认证,拥有自营进出口权,产品远销美国、俄国、英国、德国、希腊、西班牙、葡萄牙、保加利亚、哈萨 克斯坦、土库曼斯坦、澳大利亚、韩国、日本、台湾、马来西亚、尼日利亚、刚果金等四十多个国家和地区。 服装加工是典型的劳动密集型产业,2008 年金融危机爆发,制造行业遭遇了严重的困难,由于需求增速放缓以及企 业自主创新能力不足、同质化竞争严重,行业的发展陷于停滞。聚兴集团的销售量开始下降,难以实现当年的计划 目标。集团领导从中既看到了挑战,也看到了机会,提出调整企业组织结构,设立风险管理职能部门履行全面风险 管理的职责。提倡机械智能化生产,从国外引进一套新的流水线生产设备,降低劳动成本,同时定期对员工进行技 能培训严格把控一线生产员工的职业技能和道德素养。随着近几年经济环境的不断稳定,聚兴集团逐渐呈现出了产 销两旺的局面。 <1> 、简述战略变革的三种时机选择,简要分析聚兴集团的战略变革时机选择及战略变革类型。 <2> 、简述聚兴集团设立风险管理职能部门的具体职责。
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答案
解析 <1> 、战略变革时机有三种选择: 提前性变革。管理者能及时地预测到未来的危机,提前进行必要的战略变革。 反应性变革。企业已经存在有形的可感觉到的危机,并且已经为过迟变革付出了一定的代价。 危机性变革。如果企业已经存在根本性的危机,再不进行战略变革,企业将面临倒闭和破产。 2008 年金融危机爆发之后,制造行业整体的发展陷于停滞状态,聚兴集团的销售量开始下降,难以实现当年的计划 目标。集团领导开始实施一系列调整措施,所实施的战略变革时机是反应性变革。 聚兴集团的战略变革类型有:“提出调整企业组织结构,设立风险管理职能部门履行全面风险管理的职责”属于结 构和体系变革;“提倡机械智能化生产,从国外引进一套新的流水线生产设备”属于技术变革;“定期对员工进行 技能培训严格把控一线生产员工的职业技能和道德素养”属于人员变革。 <2> 、企业应设立专职部门或确定相关职能部门履行全面风险管理的职责。该部门对总经理或其委托的高 级管理人员负责,主要履行以下职责: ①研究提出全面风险管理工作报告; ②研究提出跨职能部门的重大决策、重大风险、重大事件和重要业务流程的判断标准或判断机制; ③研究提出跨职能部门的重大决策风险评估报告; ④研究提出风险管理策略和跨职能部门的重大风险管理解决方案,并负责该方案的组织实施和对该风险的日常监控; ⑤负责对全面风险管理有效性的评估,研究提出全面风险管理的改进方案; ⑥负责组织建立风险管理信息系统; ⑦负责组织协调全面风险管理日常工作; ⑧负责指导、监督有关职能部门、各业务单位以及全资、控股子企业开展全面风险管理工作; ⑨办理风险管理的其他有关工作。 English Answer: (1) There are three options when opportunity of strategic reform arises: Advance reform. Management can predict future crisis promptly and perform necessary strategic reform in advance. Reactive reform. Enterprise has developed visible and sensible crisis and paid certain price for late reform. Crisis reform. If essential crisis exists, the enterprise will shut down and bankrupt unless strategic reform is conducted. Juxing Group’s sale decreased and could not reach planned target at that very year since 2008 Financial Crisis and manufacturing industry crunched to a standstill as a whole. Group leaders started to perform series of adjustment measures and the implemented strategic reform time is reactive reform. Strategic reform types of Juxing Group are: “proposing to adjust organization structure of enterprise, set up risk management function to fulfill entire risk management obligation” belongs to structure and system reform; “promoting intelligent engineering manufacturing and adopting new assembly line equipment from abroad” belongs to technological reform; “performing technique training for employees on a regular basis and strictly controlling occupational skills and ethics of frontline employees” belongs to personnel reform. (2) Enterprise should establish a functional area or ascertain related department to fulfill overall risk management obligation. The department reports to executive manager or delegated senior management. Major obligations are: ①presenting operational report of overall risk management; ②presenting judgment criterion and mechanism for major decisions, risks, events and operation flows that across functional boundaries; ③presenting material decision risk assessment report that across functional areas; ④presenting solutions of material risk management for risk management strategy and cross-functional area, be responsible for implementation of the solution and daily monitoring of the risk; ⑤responsible to assess the effectiveness of overall risk management and propose improvement plans for overall risk management; ⑥responsible to establish risk management information system; ⑦responsible for coordination of daily operation of overall risk management; ⑧responsible for guiding and supervising overall risk management operation of related functional areas, business units, subsidiaries, associate companies. ⑨any other related work of risk management.

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